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Channel Up

Case studies

The work behind the strategy.

A selection of artists, brands, and creators I've worked with across music, entertainment, and digital media.

01Artists, brands & creators

A track record across the industry.

Featured artists & brands

  • Ghost
  • Creedence Clearwater Revival
  • The Offspring
  • Pierce The Veil
  • Thirty Seconds to Mars
  • Lindsey Stirling
  • Binging with Babish
  • KIDZ BOP
  • Chase Atlantic

Additional experience

  • The Pretty Reckless
  • Plain White T's
  • Ice Nine Kills
  • I Prevail
  • Fearless Records
  • Sierra Ferrell
  • Salt Life
  • Jiffpom

02Featured projects

A closer look at selected work and strategic focus.

Creedence Clearwater Revival logo on a dark background

01 · YouTube strategy & catalog

Creedence Clearwater Revival

Revitalizing a heritage catalog through multi-format content and audience growth strategies.

Strategic focus
  • Catalog revitalization
  • Multi-format programming
  • Watch-time optimization
  • Global audience development
Ghost performer in a purple ceremonial costume with a skull mask

02 · Channel programming & audience

Ghost

Building a deeper channel experience through story-driven programming and world-building.

Strategic focus
  • Story-driven programming
  • Fan engagement
  • Content discovery
  • Audience development
Pierce The Veil band members standing in front of studio speakers

03 · VIRAL STRATEGY & INFLUENCER MARKETING

Pierce The Veil

Turning cultural momentum into audience growth through viral campaigns and influencer partnerships.

Strategic focus
  • Trend identification
  • Viral growth strategy
  • Influencer partnerships
  • Cross-platform amplification

Get started

Start with the $750 audit.

The YouTube Revenue & Growth Audit is a one-time $750 engagement. An honest look at where the opportunities are and a prioritized 90-day plan, with no retainer.