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Channel Up

Make Your Content Work Harder.

Your content is worth more than it’s earning.

Independent YouTube monetization, growth, and content strategy for artists, record labels, creators, and brands. Built on over 10 years inside the music and digital media industry.

Cinema camera on a tripod in a dark production studio, its red record light glowing
Strategy · Growth · Revenue

02Our approach

Strategy first. Everything else follows.

Most channels don’t have a content problem, they have a strategy problem. We start with your goals, your catalog, and your data, then build a clear plan for growth and revenue that your team can actually run.

Built on data

Decisions grounded in your analytics, not trends or guesswork.

Rooted in music and media

Deep familiarity with how artists, labels, and entertainment brands operate on YouTube.

Independent and focused

Senior-level attention on every engagement, without agency layers.

04Experience

Over 10 years inside the industry.

Experience developing YouTube strategies for established music artists and entertainment brands, advising record labels, and working directly within the YouTube ecosystem and the music industry.

About the founder
in digital marketing, music, and entertainment

10+years

in digital marketing, music, and entertainment

optimized and grown

100+channels

optimized and grown

advised on digital marketing strategy

10+labels

advised on digital marketing strategy

06Process

How we work.

  1. 01

    Get in touch

    Share your goals, channel, and challenges through a short message.

  2. 02

    Audit & analysis

    A deep review of your channel, catalog, analytics, and revenue streams.

  3. 03

    Strategy & roadmap

    A clear, prioritized plan with specific actions and timelines.

  4. 04

    Execution & reporting

    Ongoing support, optimization, and transparent performance reporting.

07Ways to start

Two ways to start.

Begin with a one-time audit, or work together month to month. Either way, you get a clear plan and senior-level attention.

01 · One-time

YouTube Audit

$750one-time

Launch price

A one-time engagement that gives you a clear, expert view of your channel, without committing to a retainer.

  • Review channel analytics and current performance
  • Identify content, audience, and monetization opportunities
  • Evaluate catalog optimization and content organization
  • Deliver a prioritized 90-day action plan
  • Hold a 60-minute strategy review

02 · Monthly

YouTube Growth Partner

$1,500/mo

Launch price

Recurring strategic advisory for teams who want senior YouTube expertise without hiring a full-time employee.

  • Monthly strategy and analytics review
  • Content planning and publishing strategy
  • Strategy implementation & execution oversight
  • Monetization and revenue optimization
  • Monthly performance reporting
  • Ongoing communication within agreed limits