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Channel Up

About

Independent by design. Industry-tested by experience.

A YouTube and digital marketing consultancy founded on over 10 years of work across digital marketing, music, and entertainment.

Bree Landry, founder of Channel Up
Bree Landry · Founder

01The founder

Built from inside the music and YouTube ecosystem.

Bree Landry has spent over 10 years working across digital marketing, music, and entertainment developing YouTube strategies for established music artists and entertainment brands, and advising multiple record labels on their digital marketing.

That work has spanned more than 100 YouTube channels, covering channel growth, monetization, content optimization, influencer campaigns, and cross-platform strategy.

[Add a short personal note: how you got started, what you care about in this work, and any roles or companies you're comfortable naming.]

Experience includes

  • Worked with more than 100 YouTube channels
  • Developed YouTube strategies for established music artists and entertainment brands
  • Advised multiple record labels on digital marketing strategy
  • Managed YouTube channel growth, monetization, and content optimization
  • Developed influencer campaigns and cross-platform marketing strategies
  • Worked directly within the YouTube ecosystem and the music industry

02Who we work with

For people whose content already matters.

Independent artists, labels & music companies

Catalog monetization, release strategy, and rights management built around how music actually works on YouTube.

Established creators & content producers

Programming, packaging, and revenue strategy for channels ready to operate like a business.

Brands & businesses

A clear YouTube presence that supports your wider marketing goals, rather than an afterthought.

Podcasts & media companies

Turning existing video and audio libraries into a discoverable, growing YouTube audience.

03How we work

What you can expect.

Clarity

Plain-language recommendations you can act on, with clear priorities.

Honesty

A straight answer about what will and won't work for your channel, even when it's not what you hoped.

Long-term thinking

Strategies designed to compound, not spike and fade.

Get started

Let's talk about where your channel goes next.

The YouTube Revenue & Growth Audit is a one-time $750 engagement. An honest look at where the opportunities are and a prioritized 90-day plan, with no retainer.